The Apple of My Eye? Not Quite

Apple have announced a 90% increase in profits this week, this is quite phenomenal really, the genuine meteoric surge in profits is the clearest indication yet of the stranglehold Apple now has on the consumer market.

Ever since the emergence of the Ipod, Apple have got the tightest of grips on the Mp3 market, when someone mentions a Mp3 player 90% of people automatically think of an Ipod. This recognition has to surely be applauded, even though the actual devices are usually considerably dearer than the counterparts. The suave look and feel, the feeling of control with the excellent interface all brings a sense of wow to the consumer.

Since then the Itouch has been released which once again upped the wow factor for the consumer, the touch screen and use of applications was brilliant. The ability to use Wi-Fi to browse the internet and use it as a personal GPS was breathtaking. Since then the major player to the market was unleashed, the Iphone. This is the key player in the Apple locker, the plethora of applications and potential use of these phones are incredible. The popularity of these phones are easy to understand.

The Iphone had extraordinary sales figures from the three months of this year up to March with 8.75m phones sold, this was a 131% increase on last years figures.

All this is well and good, but Apple will never be the true leader in the Electronic Market until they finally topple Microsoft and conquer the PC and Laptop market. Until then Apple are the undisputed kings in the mobile market.